Courses were held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.
Students who had completed their first year of undergraduate degree in any academic discipline could apply for the summer program. The program offered two courses:
Management in a Global Context (3 credits)
Instructor: william.polushin [at] mcgill.ca (William Polushin)
Managing in a Global Context was designed to provide students with a solid understanding of the contemporary issues facing industry in the global economy, and an appreciation of how companies - whether they are based in North or South America, Europe, Asia, Africa, or Australia - may respond to these challenges in a way that will lead to sustained sales and earnings growth.
Global Branding (3 credits)
Instructor: Robert MackalskiBrands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.