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Eat Your Words: Writing for the Media to Boost Your Income and Career

Growth in online and specialist publications has increased demand for well-written content together with greater opportunities for writing as a sideline business, if not a full time occupation.

This practical course presents the writing, research and business skills needed by participants motivated to boost their incomes and/or careers through journalism, PR or freelancing.

This course is offered in collaboration with the McGill Writing Centre.

Dates: TBA
Time: 6:00 pm - 9:00 pm
Location: 688 Sherbrooke West
Fee: $495


In an era of skimming, shortened attention spans and reading off-screen, this workshop introduces participants to the basics of writing for the modern marketplace. Lectures, illustrated examples and simulation exercises are used along with Q&As, discussions, take home notes and useful website links.  Participants are encouraged throughout the sessions to raise their particular needs.

Who Should Attend

Professionals seeking to develop or improve media writing and communications skills; consultants, individuals looking for a career change, retirees, members of community organizations.


  1. To develop the research, writing and editing skills and approaches needed to create effective articles, news releases, online content and other media communications material.
  2. To develop the business planning skills and approaches needed to sell and distribute communications material.

Topics Covered

  • What makes a topic, product, event or person newsworthy?
  • Strategies for finding, planning and structuring articles
  • Overcoming writer’s block
  • Evaluating market outlets
  • Pitching to editors
  • Catchy headings
  • Proofing & reviewing
  • Effective interviewing
  • Writing and targeting news releases
  • Business planning & tax implications for writers
  • Guidelines for photographs to accompany articles

Cancellation Policy

All cancellation & substitution requests must be made in writing. The following Cancellation Policy applies:

Up to 14 days prior to the start date: Full refund
7 days prior to the start date: Refund minus $100 Cancellation fee
Within 7 days of the start date: No Refund, however suitable participation substitution will be permitted

If no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.

McGill SCS reserves the right to cancel an event up to 5 days prior to its start.

Contact Information

Telephone: 514-398-5454
E-mail: pd.conted [at]

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