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The Marketing Power of Social Media

Facebook, Twitter and other similar tools are the marketing way of the future. The Social Media network is fast becoming the most effective way to build online communities and connect with people. Many of us have these tools and know the basics of how to use them, and would like to know more about the strategy behind the Social Media Marketing techniques.

Date: October 21, 2014
Time: 9:00 am – 5:00 pm
Location: 688 Sherbrooke Street West, Room to be confirmed
Fee: $ 545.00 CAD plus applicable taxes

Course Material Required: Personal laptop. If unable to bring personal laptop, please contact us at pd [dot] conted [at] mcgill [dot] ca or call us at 514-398-5454


This practical workshop is designed to equip participants with the skills to effectively use their knowledge of social media in order to build and maintain an online community for businesses. It will provide an in-depth strategic look at social media marketing, its impact on marketing campaigns, blogs, user generated content and how your business can harness it to facilitate a global strategy.

Who Should Attend

This course will be a great investment for business owners & marketing professionals.


At the end of this workshop participants will be able to:

  1. Implement a Winning Social Media Marketing Plan
  2. Optimize and Monetize Social Media Communication
  3. Apply Social Media Legal and Ethical Best Practices

Topics Covered

  • How to harness the power of prominent social media platforms (Facebook, twitter, youtube, Linkedin, Pinterest)
  • How to effectively interact with your online community
  • Online reputation management


Pinny Gniwisch

Pinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with masters in Jewish law

In 1999 he went on to found ice.com where he has taken the reins of marketing and been responsible for developing strategic alliances with a variety of distinguished Internet companies. Since its inception, ice.com has risen in the ranks of successful online retailers, quickly reaching into the top 50 online retailers and the #1 trafficked jewelry website.

Pinny has consulted for such distinguished companies as Best Buy, Target and Victoria Secret on cutting edge internet marketing and merchandising. He has spoken for shop.org, etail, Internet retailer.

He has also been quoted in Forbes, Wall Street Journal, Fortune, Redherring, New York Times, ClickZ, and Internet Retailer.

He was recently voted onto the board of directors for shop.org and NRF organization.

Cancellation Policy

All cancellation & substitution requests must be made in writing. The following Cancellation Policy applies:

Up to 14 days prior to the start date: Full refund
7 days prior to the start date: Refund minus $100 Cancellation fee
Within 7 days of the start date: No Refund, however suitable participation substitution will be permitted

If no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.

McGill SCS reserves the right to cancel an event up to 5 days prior to its start.

Contact Information

Telephone: 514-398-5454
E-mail: pd [dot] conted [at] mcgill [dot] ca