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DESCRIPTION:Developing An Effective Recruitment Campaign in an Multi-Channe
 l World: The Workshop  Michael Stoner\, mStonerCAUCE 2013 Conference • Mon
 treal • May 22-25Register at: www.cauce-conference.caRoom: Maisonneuve FIn
  2013\, social media is no longer a “nice to have” feature for college and
  university marketers\, fundraisers\, and communications staff: it must be
  an integral part of any campaign to recruit students\, raise money\, prom
 ote institutional awareness\, or accomplish other goals for a college or u
 niversity. “Developing An Effective Recruitment Campaign in an Multi-Chann
 el World” takes a close look at how social media – and many other channels
  – can be incorporated into successful campaigns. Topics include:  Buildin
 g a foundation for success: Making sure that staffing\, budgets\, policies
 \, and other management factors are alignedPlanning a campaign: Elements t
 hat every institution should consider before launching a campaignDetermini
 ng channels: Looking at where you should invest time (and perhaps dollars)
  in laying the groundwork for your campaignEvaluating success: Examining w
 hat successful campaigns do – and don’t do – and what you can learn from t
 heir examplesCase studies: A thorough\, in-depth exploration of successful
  social media campaigns and how certain ones can be targeted to a non-trad
 itional market  In the case studies\, we’ll delve into examples from the b
 ook Social Works: How #HigherEd Uses #SocialMedia to Raise Money\, Build A
 wareness\, Recruit Students and Get Results (2013). It is the first book f
 ocusing on how colleges and universities use social media in campaigns and
  contains 25 case studies of successful campaigns from 27 institutions. Th
 e session will include a hands-on exercise inwhich you’ll work through som
 e of the basic elements of a social media campaign\, based on what was dis
 cussed earlier. There will also be a discussion on attendees’ experience u
 sing social media as a platform for marketing. Conference materials includ
 e a copy of Social Works and a workbook with a presentation handout\, work
 sheets\, and other materials\, including a planning worksheet that you can
  use to plan your own campaign.
DTSTART:20130522T123000Z
DTEND:20130522T160000Z
LOCATION:CA\, Montreal Marriott Chateau Champlain\, 1050 de la Gauchetiere 
 West\n Montreal\, Quebec\, Canada\n \n Toll free (Canada and US) 1-800-200
 -5909\n Locally 514-878-9000
SUMMARY:Developing An Effective Recruitment Campaign in an Multi-Channel Wo
 rld: The Workshop
URL:https://www.mcgill.ca/continuingstudies/channels/event/developing-effec
 tive-recruitment-campaign-multi-channel-world-workshop-226784
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