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Doing Business with China: A Strategic and Operational Approach

Chinese consumers, business partners and investors are playing an increasingly important role in shaping the business world. While the country’s low-cost advantage made it an outsourcing haven a decade ago, foreign companies are now flocking to China in hope of capturing a slice of its growing domestic market. More recently, Chinese companies have begun investing abroad to find new sources of growth. These trends have one important implication for Canadian businesses: dealing with China is no longer the exclusive realm of multinationals. Canadian businesses are, or will have to interact directly with Chinese businesses. This course was designed to help business professionals understand what this new business world order means for their business and what to do to make these interactions a success.

The proposed course is designed to provide practical and actionable content for managers or executives who are or expect to interact with Chinese business people.

Dates: TBA
Time: 9:00 am-5:00 pm
Location: 688 Sherbrooke Street West
Fee: $895 CAD plus applicable taxes


This course is designed to help you make better decisions and improve the results of your business activities in China or with Chinese partners. It covers some cultural and historical elements to help you better understand China’s business environment and culture. The course focuses on practical knowledge and informed decision-making capabilities in order to:

  1. develop well thought-out strategic plans and
  2. implement and execute them successfully.

Who Should Attend

  • Managers across a range of functional areas who engage with Chinese businesses in all types of capacities
  • Executives or entrepreneurs who have operations or plan to develop business relations in China or with Chinese partners.


  • Understand China’s business environment and its impact on business decisions and strategies
  • Improve strategic planning in China-related business activities.
  • Recognize risks and opportunities in executing strategies.
  • Understand how to select an appropriate Chinese business partners.
  • Learn to identify and manage your main Chinese stakeholders.
  • Understand the common issues/mistakes that lead to failure in doing business in or with China.

Topics Covered

  • Chinese culture and history
  • Strategic planning
  • Strategy execution
  • Organizational design
  • Government relations
  • Relationship building
  • Stakeholder management
  • Communication


Michel Gagnon, B.A., M.A., History of International Relations (China)

Michel Gagnon is Senior Associate with PwC Canada’s Strategic Management practice where he supports his clients' leadership teams across different industries in solving business challenges. He guides them in the development of their overall strategic planning, specific corporate and business strategies, as well as market and competitive analyses.

Before joining PwC, he spent eight years at Bombardier where he managed strategic planning exercises, competitive intelligence activities, business development efforts, and a variety of projects related to public and government affairs. He notably facilitated the development of the company’s China strategy and was involved in negotiations for the partnership with COMAC, China’s commercial aircraft manufacturer.

Prior to joining Bombardier, Mr. Gagnon worked at the Asia Pacific Foundation of Canada and was a guest lecturer at Kaifeng University in China. A native of Sept‐Iles, Quebec, Mr. Gagnon speaks French, English, Spanish and Mandarin. He holds an M.A. degree in history of international relations from McGill University, a diploma in Mandarin from Nanjing University and completed the Summer Institute China Program from the University of British Columbia.

Cancellation Policy

All cancellation & substitution requests must be made in writing to pd.conted [at]
Receive a full refund if your cancellation request is received up to 14 days prior to the start date of the workshop.
Receive a refund minus $100 cancellation fee if your cancellation request is received up to 7 days prior to the start date of the workshop.
No Refunds are issued if your cancellation request is received within 7 days of the start date of the workshop, however suitable participation substitution will be permitted.
Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.
McGill SCS reserves the right to cancel an event up to 5 days prior to its start.

Contact Information

Telephone: 514-398-5454
E-mail: pd.conted [at]

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