Offered by:Global & Strategic Comm.
Degree:Diploma in Applied Marketing

Program Requirement:

The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry, or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices, and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations. Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.

Required Courses

• CGM2 520 Sales Mgmt&Negotiatn Stratgies 3 Credits

  Offered in the:
  • Fall
  • Winter
  • Summer

  
  

  Management: Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.

  Offered by: Management & Entrepreneurship

  • Terms
    • Fall 2023
  • Instructors
    • Jeffrey Sacksner
• CMIS 549 Digital Media and SEO 3 Credits

  Offered in the:
  • Fall
  • Winter
  • Summer

  
  

  Management Information Systems: Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

  Offered by: Technology & Innovation

  • Terms
    • This course is not scheduled for the 2023-2024 academic year
  • Instructors
    • There are no professors associated with this course for the 2023-2024 academic year
• CMR2 566 Global Marketing Management 3 Credits

  Offered in the:
  • Fall
  • Winter
  • Summer

  
  

  Marketing: Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

  Offered by: Global & Strategic Comm.

  • Prerequisites: (CMR2 542 or CMR2 642) and CMR2 548 or CMR2 648 or CMS2 521 or CMS2 621.

  • Terms
    • This course is not scheduled for the 2023-2024 academic year
  • Instructors
    • There are no professors associated with this course for the 2023-2024 academic year