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Certificates
Get the practical knowledge you need to create a business plan and launch your own company in the modern market.
Graduate certificates
This intensive program prepares you to launch a new business, from A-Z.
Diplomas
High-level skills and practical hands-on experience for the modern entrepreneur.
Courses & Workshops
CACC 520 Accounting for Management.
(3 credits)
In-person, Part-time
Fall 2018
This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
CCLW 511 Law 1.
(3 credits)
In-person, Part-time
Spring/Summer 2018, Fall 2018
Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
CEC2 532 Business Economics.
(3 credits)
In-person, Part-time
Spring/Summer 2018, Fall 2018
Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
CEN2 500 New Venture Formation.
(3 credits)
In-person, Part-time
Fall 2018, Winter 2019
Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
CEN2 505 Sales and Negotiation Strategies.
(3 credits)
In-person, Part-time
Fall 2018
Identify target customers, crystalize the venture’s customer value proposition, and develop an effective sales plan. Also, “win-win” business negotiation techniques will be reviewed.
CEN2 506 Financing Startups and Ventures.
(3 credits)
In-person, Part-time
Winter 2019
Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
CEN2 507 Venture Growth Strategies.
(3 credits)
In-person, Part-time
Fall 2018
Practical strategies for building businesses through all the various stages will be explored. Focus will be placed on identifying potentials for growth, realizing the challenges and opportunities for growth within entrepreneurial settings, and managing growth. The course will also include a team project in which a development plan for a real or hypothetical business will be created.
CEN2 510 Practical Entrepreneurship Management.
(3 credits)
In-person, Part-time
Fall 2018
This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
CENT 306 Launching a New Business.
(3 credits)
In-person, Part-time
Fall 2018, Winter 2019
Converting ideas into successful new business ventures is a challenging task that needs creativity, understanding of the external market, key planning and risk management. All aspects of launching a new business, including the skills and tools needed to identify, evaluate and launch an attractive product or service.
CENT 308 Financing a New Business.
(3 credits)
In-person, Part-time
Winter 2019
Finding financial resources to launch and grow a business is a creative process. Focus will be on different types of capital available throughout the different stages of a venture. An understanding of the choices of funding and importance of financial planning by comparing and contrasting various financing methods.
CENT 309 Business Growth Strategies and Issues.
(3 credits)
In-person, Part-time
Fall 2018
Practical strategies for different stages of business growth. Classroom and group work focus on the opportunities and challenges of creating and managing growth in entrepreneurial settings, within both small and larger companies. Issues of particular importance to rapidly growing companies will also be highlighted and discussed.
CMIS 530 Digital Analytics and Targeting.
(3 credits)
In-person, Part-time
Fall 2018
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
CMIS 542 Strategic Internet Marketing.
(3 credits)
In-person, Part-time
Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
CMIS 544 Digital Marketing Automation, Planning and Technology.
(3 credits)
In-person, Part-time
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
CMRK 235 Digital Media Marketing.
(3 credits)
In-person, Part-time
Fall 2018
Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
CMS2 500 Mathematics for Management.
(3 credits)
In-person, Part-time
Spring/Summer 2018, Fall 2018
Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
CMS2 521 Applied Management Statistics.
(3 credits)
In-person, Part-time
Spring/Summer 2018, Fall 2018
Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
CPL2 524 Introduction: International Business.
(3 credits)
In-person, Part-time
Fall 2018
This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
YCWPD 020 Negotiation Skills
Negotiating formal contracts and informal agreements that have the effect of a contract are a part of everyday life. Whether you are selling a product, buying a product, starting a job, trying to secure a higher salary, or starting a new business, you have to negotiate the terms and understand their implications.
YCWPD 038 Getting Ready to Lead: Starting off on the Right Path
In-person, Part-time
01 November 2018
thursday
Interest in leadership has increased exponentially over the last several decades, paralleling the rapid changes taking place in the world; its importance for personal success and organizational performance is well documented. Traditional command and control approaches to people management no longer work. Today’s organizations need leaders at all organizational levels, and those who have demonstrated the capability to lead will be earmarked for increasing responsibility.
YCWPD 047 Industrial-Scale Production of Medical Cannabis: An Overview
In-person, Part-time
Spring/Summer 2018
The imminent legalization of cannabis in Canada will result in a surge in demand for safe Cannabis products. While Cannabis production is already highly regulated, industrial-scale production of medicinal-grade Cannabis poses distinct challenges as compared with other commercially produced plants. Therefore, there is an immediate need for highly qualified personnel with knowledge in Cannabis production.
YCWPD 046 Extraction, Analysis, Quality Control, and Formulation of Medical Cannabis Products: An Overview
In-person, Part-time
Spring/Summer 2018
The quality of Cannabis products intended for medicinal use is of prime importance. Knowledge of the chemical composition of specific bioactive compounds, analytical methods for their determination, pesticide residue analysis, and microbial load determinations are essential for quality control. Understanding the basics of formulations is also important for ensuring better delivery and shelf-life stability.
YCWPD 050 Customer Journey Mapping
In-person
We will take a systematic approach to deconstructing your customer's journey from pre-purchase, purchase and post-purchase. By using a combination of empathy and data, we will identify methods to optimize the experience. Case studies, exercises, and lecture may be used to assist all participants to sharpen their skills and apply best practices. This is an active workshop!
YCWPD 051 Debunking the Myths of Digital Marketing
In-person
28 November 2018 By identifying what digital marketing is and what it can and cannot do, you'll be able to set realistic expectations for digital marketing teams. You'll look at the time and financial costs of setting up a successful digital campaign, review sample campaigns, and see why some past campaigns may not have been as successful as expected.
Testimonial
"We provide students with the ability to launch a business with their idea or to find an idea and go ahead. The purpose is to give the understanding as to what's involved, but more importantly provide the tools to start a business with greater success."
David H.
Instructor
Corporate Learning
The McGill School of Continuing Studies (SCS) offers professional development and educational opportunities for corporate clients and local and international partners. Whether you are a multinational corporation, international organization, small or medium-sized enterprise, government body or educational institution seeking specialized courses or workshops or a comprehensive program for your employees, SCS has the solution for you.
