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UID:20260509T205221EDT-8467z8oahh@132.216.98.100
DTSTAMP:20260510T005221Z
DESCRIPTION:Speaker: Zahra Jalali\, PhD student (supervised by Maxime Cohen
  and Mehmet Gumus)\n\nEfficient planograms can provide retailers with a co
 mpetitive edge. To optimize planograms\, retailers need to know how the pr
 oduct locations can affect sales. This research aims to estimate this effe
 ct using a field experiment and then proposes a model to optimize the plan
 ogram for the retailers.\n\n \n\nThis talk is one of a series of three exc
 iting presentations given by graduate students as part of their research w
 ork at the retail innovation lab\, in partnership with Couche-Tard. They w
 ill be presenting an overview of their research projects\, study objective
 s\, challenges faced\, results\, and their real-world application in retai
 l. Representatives of the relevant business units from Couche-Tard will al
 so be present.\n
DTSTART:20221202T180000Z
DTEND:20221202T190000Z
LOCATION:CA\, ZOOM
SUMMARY:Planogram optimization
URL:https://www.mcgill.ca/cim/channels/event/planogram-optimization-351874
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