Research shows that early childhood gambling experiences, including those with lottery products, can be a risk factor for gambling problems later in life.

This research prompted the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University and the U.S. National Council on Problem Gambling (NCPG) to join forces in developing the Gift Responsibly Campaign. Since 2001, the simple goal of the Campaign is to raise awareness about the risks of underage lottery play.