True fame isn’t fleeting. That’s what a team of researchers led by Eran Shor from McGill University’s Dept. of Sociology and Arnout van de Rijt of Stony Brook University conclude. They studied all the names mentioned in over 2,000 English-language newspapers from the U.S., Canada and the U.K. over a period of several decades. What they found was that, contrary to popular belief (and scholarly research up to now), the people who become truly famous stay famous for decades, and that this is the case whatever field they are in, including sports and politics.