Saurabh Mishra

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS).

JAMS is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Classified as: Saurabh Mishra, Marketing
Category:
Published on: 17 Aug 2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Classified as: Marketing, Saurabh Mishra
Published on: 9 Feb 2017

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

Classified as: Saurabh Mishra
Published on: 11 Mar 2016

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer. However, the primary responsibility of managers of corporations, particularly of the publically owned ones, is not to increase social welfare but to maximize the returns on investments of their shareholders.

Classified as: Saurabh Mishra
Category:
Published on: 8 Mar 2016

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.

According to a new study by Modi and Saurabh Mishra, an associate professor at McGill University, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Classified as: Saurabh Mishra
Published on: 3 Mar 2016

Authors: Mishra, S., Modi, S.B.

Publication: Journal of Marketing 

Abstract: 

Classified as: Saurabh Mishra
Category:
Published on: 10 Feb 2016

Authors: Modi, S.B., Wiles, M.A., and Mishra, S.

Publication: Journal of Operations Management

Classified as: Saurabh Mishra, information security breach, shareholder value, service traids
Category:
Published on: 9 Sep 2015

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.

There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.

Read full article: Managing Partner

Classified as: Saurabh Mishra
Published on: 20 Mar 2014

Authors: Mishra, Saurabh; Modi, Sachin B.

Publication: Journal of Business Ethics, October 2013

Abstract: 

Classified as: Saurabh Mishra
Category:
Published on: 24 Jan 2014

Authors: Mishra, S.; Slotegraaf, Rebecca J.

Abstract:

Classified as: Saurabh Mishra
Category:
Published on: 21 Feb 2013