Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.
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Published on: 28 Aug 2019
CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order.
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Published on: 6 Feb 2019
The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs
The Dobson Cup, McGill University’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.
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Published on: 19 Nov 2018
The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs
The Dobson Cup, McGill University’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.
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Published on: 19 Nov 2018
Tim Hortons is not just a corporation, it’s a Canadian cultural icon.
But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.
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Published on: 10 Jul 2018
Authors: Mackalski, Robert and Belisle, Jean-Francois
Publications: Journal of Brand Management
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Published on: 22 Jul 2015
