Demetrios Vakratsas news
Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.
Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...] The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal’s McGill University and Ottawa’s Carleton University. McGill is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.
In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries. But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at McGill. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
Authors: Kolsarici, C. and Vakratsas, D. Publication: Management Science
Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models
Authors: Ceren Kolsarici and Demetrios Vakratsas Publication: Management Science Abstract:
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.