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Demetrios Vakratsas news

Laundry & lattés: Hybrid spaces and beautiful business friendships

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Published on : 22 Sep 2014

Oprah Gives a Shout Out to David's Tea

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.

Published on : 15 Apr 2013