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Chun Qiu news

"Pricing Decisions of Skill-Based Products: The Role of Used-Product Markets," Journal of Revenue and Pricing Management

Authors: Qiu, Chun; Messinger, Paul R. Publication: Journal of Revenue and Pricing Management, April 2014  Abstract: 

Classified as : Staff, Faculty, External, Students, Chun Qiu
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Published on : 10 Apr 2014

Sobeys Sees Future Benefits in Quebec Gas Station Deal

A swap of several gas station and corner store locations between Sobeys Quebec and CST Brands will help both companies grow their respective brands in la belle province, the dealmakers said. ... For Martin Qiu, an assistant professor of marketing with the Desautels Faculty of Management at McGill University, the CST-Sobeys swap is a reflection of a growing gas-groceries-convenience trend that is already well underway south of the border.

Published on : 02 Dec 2013

"The Discount Is Unfair: Egocentric Fairness in Risky Discounts," Journal of Economic Psychology

Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike Publication: Journal of Economic Psychology, December 2013 Abstract:

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Published on : 15 Aug 2013

Why Marlboro Country ends at the border

Marketers spend plenty of time defending their brands against copycats, but it is not often that a product copycats itself. … Creating confusion with a more well-known product can be highly valuable for a competitor, said Chun Qiu, a marketing professor at McGill University, who focuses on the subject.

Published on : 02 Aug 2012

Factors affecting price setting in online auctions

This article studies the effects of product class and seller reputation on price-setting in online auctions. Sellers may offer price information to potential bidders through buy-now prices (BNPs) and starting prices (SPs). In two experiments, the authors show that for products with values that are difficult to assess, such price information affects bidders perception and willingness to pay.

Classified as : Staff, Faculty, External, Students, Chun Qiu
Published on : 22 May 2012

Corporate Social Responsibility, Investor Behaviors, and Stock Market Returns: Evidence from a Natural Experiment in China

This article studies how financial investors respond to firms' corporate social responsibility (CSR) performance in terms of their investing behaviors, and how such behaviors change contingent on an event that provokes their attention and concerns to CSR.

Classified as : Staff, Faculty, External, Students, Chun Qiu
Published on : 11 Jul 2011