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It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.
This article is brought to you by Delve, the official thought leadership publication of McGill University's Desautels Faculty of Management.
Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.
Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.
Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.
As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.
"And once people start posting interesting information, others are likely to follow suit in a bid to keep up with the Joneses. This creates an arms race of one-upmanship, leading to ever more upward comparisons on the Internet," he says.
Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.
In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.
“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.
Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.
Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.
Watch video [as of 14:00 minutes]
April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.
Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.
Such is the conclusion Ashesh Mukherjee advances in his book The Internet Trap.
In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping.
If human psychology dictates that we are predisposed to overspending, the rise of e-commerce only facilitates this. Rather than succumbing to the lures of consumerism, Prof. Mukherjee suggests spending the holidays volunteering, which leads to deeper feelings of satisfaction.
Book: The Internet Trap: Five Costs of Living Online
Author: Ashesh Mukherjee
Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018
Professor Ashesh Mukherjee has been appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The Journal of Business Research applies theory developed
Authors: Mukherjee, A. & Lee, S. Y.
Publication: Journal of Advertising
Abstract:
It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus McGill was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!
Read full article: Her Campus, December 12, 2015
