As dean of Harvard Business School, part of Nitin Nohria’s job is to mythologise its vast campus. The inauguration last month of yet another new building offered a perfect marketing opportunity.
Not all are convinced that it equates to real experience, however. Henry Mintzberg, a McGill University management professor, is a long-time critic of MBAs and the case method, which he sees as too theoretical. He characterises the Field innovation as “young know-nothings shooting off their mouths about things they don’t understand”.