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UID:20260403T202908EDT-1369ibk7uw@132.216.98.100
DTSTAMP:20260404T002908Z
DESCRIPTION:Stefano Puntoni\n\nThe Wharton School\, University of Pennsylva
 nia\n\nThe Nicknaming Effect: How to Regain Control Over Autonomous Produc
 ts\n\nDate: Friday\, November 21\, 2025\n	Time: 10:30 am-12:00 pm EST\n	Loca
 tion: Bronfman building\, room 046\n\nAll are cordially invited to attend.
 \n\n\nAbstract:\n\nAdvances in artificial intelligence and robotics boost 
 the development of various physical and digital autonomous products. A key
  adoption barrier is consumers’ perceived loss of control as autonomous pr
 oducts increasingly take over tasks and decisions. Integrating research in
  psychology and sociology with consumer research on new technologies\, thi
 s research proposes nicknaming (e.g.\, calling a robot vacuum “Robbie”) as
  a remedy to regain control\, which translates into enhanced attitudes tow
 ard the product. A field study and web-scraped reviews demonstrate that su
 ch “consumer-created nicknaming” is positively associated with attitudes. 
 Six preregistered experiments support the hypothesized causality and show 
 that nicknaming can indeed counter a loss of control\, while also triggeri
 ng other mechanisms. Crucially\, from a managerial standpoint\, “consumer-
 selected nicknaming” (consumers select from a predefined list of nicknames
 ) yields similar benefits\, while “company-created nicknaming” (companies 
 assign a nickname) does not. In line with a control account\, the nicknami
 ng effect is mitigated for nicknames signaling high (e.g.\, “Boss”) versus
  low power (e.g.\, “Assistant”). These findings contribute to consumer res
 earch on new technologies and nicknaming\, with practical implications for
  the marketing of autonomous products.\n
DTSTART:20251121T153000Z
DTEND:20251121T170000Z
LOCATION:Room 046\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:McGill Institute of Marketing (MIM) Seminar: Stefano Puntoni
URL:https://www.mcgill.ca/channels/channels/event/mcgill-institute-marketin
 g-mim-seminar-stefano-puntoni-368913
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