BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.177.160//NONSGML kigkonsult.se iCalcreator 2.18// BEGIN:VEVENT UID:20200127T031324EST-9633M9x0zC@132.216.177.160 DTSTAMP:20200127T081324Z DESCRIPTION: \n\nSoraya Barreto Januário\n Professor at Universidade Federal de Pernambuco\n Visiting professor at the Institute of Gender\, Sexuality and Feminists Studies (IGSF) at the McGill University\, PhD in Communicati on from Universidade Nova de Lisboa\, Portugal. Publicist\, professor and researcher at the Department of Communication at Universidade Federal de P ernambuco and in the Postgraduate Program in Human Rights at UFPE (PPGDH). Researcher in topics related to gender\, consumption\, feminisms\, advert ising\, media and sports studies. Coordinator of the research group CNPQ O BMIDIA UFPE – Media Observatory: Gender\, Democracy and Human rights. Her recent publications include the books “Elas em campo: o ethos da torcedora pernambucana” (Fontenele\, 2019) and “Masculinidades em (re)construção: g ênero\, corpo e publicidade” (LabCom\, 2016)\, and papers such as 'Marta i n News to (in) visibility of women's soccer in Brazil' (Fulia\, 2017) and 'A hegemonic masculinity: ethos and consumption in the Universal Church of the Kingdom of God\, Brazil' (Brill\, 2017). Feminist and human rights ac tivist.\n\nGender\, Advertising and Commoditization of Feminisms in Brazil \n The feminist discourses have been used and reinterpreted in the mass med ia according to the logic of market relations. If the legitimacy of femini st discourse was once questioned\, agencies and advertisers now attempt to channel the main aspects and values of the feminist discourse that may be attached to brands and products. This current research aims to develop a critical review about the theoretical and market trends that dialogue with contemporary discussions about the representation of women in the process of commoditization of feminism. We aim to analyze the effects of the tran sformation of feminism into merchandise in what is being called Femvertisi ng (SKYE\, 2015) and / or commodity feminism (GOLDMAN\, 1992). Goldman (19 92) and Skye (2015) argue that this is a way to appease the discontent of women with images of thin\, young and hypersexualized bodies. The research also aims to understand how this debate may and may not promote affirmati ve gender policies incorporated by society. While terms as “women empowerm ent”\, “girl power” and “feminisms” have gained social and academic promin ence within movements fighting for equal rights for women and LGBTQ+ commu nities\, as well as gender studies\, so have media and brand strategies\, in which consumers are invited to defend values and principles along with a brand\, adding value to the brand “DNA”.\n  \n\nJhessica Reia\n Andrew W. Mellon Postdoctoral Researcher\, Department of Art History & Communication Studies\, McGill University\n\nJhessica Reia is a Mellon Fellow in the De partment of Art History & Communication Studies at McGill University\, wor king on a research project about the present-day conflicts over nightlife and cultural policy in three cities in the Americas: Montreal\, Mexico Cit y\, and Rio de Janeiro. They hold a Ph.D. and an MA in Communication Studi es from the Federal University of Rio de Janeiro\, and a BA in Public Poli cy from the University of Sao Paulo. Before coming to McGill\, Reia was a Project Manager and Lecturer at the Center for Technology and Society at F GV Law School from 2011 to 2019. There\, Reia worked with research and adv ocacy at the intersection of Law\, Media & Communication and Science and T echnology Studies. Reia is a former Visiting Researcher at the McGill Inst itute for the Study of Canada\, and have been working as an access to know ledge and free culture activist since 2008. Their work appears in Shadow L ibraries: Access to Knowledge in Global Higher Education (The MIT Press)\, Mapping Digital Media Brazil (OSF/FGV)\, and Nocturnes: Popular Music and the Night (Palgrave Macmillan).\n\nThe Gendered Politics of the Right to the City\n The literature and advocacy around the notion of a 'right to the city' have been advancing for more than five decades. The principle has b een integrated into laws\, such as The City Statute in Brazil\, in 2001\, and The New Urban Agenda signed in Quito in 2016. However\, the implementa tion of policies that enable the right to the city faces several challenge s\, ranging from the lack of social participation in policymaking to inequ alities in daily access to urban spaces. This talk aims to initiate a disc ussion of gendered power relations in Brazilian cities\, and whether cultu ral production and policymaking can be used to discuss the right to the ci ty from a gender perspective. Drawing on three ethnographic research proje cts developed over the last seven years\, this discussion is an attempt to build a narrative integrating several questions that emerged along the wa y. It will briefly address the regulation of street performance/public spa ces\, the multifaceted conflicts over inhabiting the urban night\, and the technopolitical agenda surrounding the smart city. Hopefully\, this refle ction can offer an opportunity to debate our shared urban future from an i nterdisciplinary\, Global South perspective.\n\n \n\n \n DTSTART:20191121T210000Z DTEND:20191122T000000Z LOCATION:W-215\, Arts Building\, CA\, QC\, Montreal\, H3A 0G5\, 853 rue She rbrooke Ouest SUMMARY:Speaker Series | Gender\, Sexualities and Cultural Production in Br azil - Part I: Soraya Barreto & Jhessica Reia URL:https://www.mcgill.ca/channels/channels/event/speaker-series-gender-sex ualities-and-cultural-production-brazil-part-i-soraya-barreto-jhessica-rei a-301251 END:VEVENT END:VCALENDAR