WELCOME TO THE MATURE, INTENSELY COMPETITIVE EDUCATION MARKET

"What you're seeing to a large extent is schools in smaller markets going to where the market is and where the students are," says Peter Todd, dean of the Desautels Faculty of Management at McGill University. "It's one strategy to help build brand. Business schools need to both teach students about business and they need to connect to the business community. And having the physical presence in one or more large business communities certainly helps in terms of getting your own individual message out about how you manage your programs and what your value proposition is. It also helps in getting a flow of business people into your classes and into your programs. And that is easier to do when you are in a big market environment."

National Post, September 29, 2009