News

Sugar Sammy gets last laugh with publicity stunt

Published: 24 November 2014

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.

... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.

The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.

Read full article: Global Montreal, November 21, 2014

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