'Strategy Without Execution Is Hallucination!'


All too often when we teach strategy to MBAs, 95% of the time is spent on the theory of strategy, while at best 5% is spent on execution. While in the real world, for the majority of people it is the exact opposite. 5%, maybe 10%, is spent on strategy, while 95% is focused on executing our strategy.

But stop for a moment and ask yourself: Which is more difficult? Implementing your strategy or your executing that strategy? It is without a doubt that your immediate response, at least for most, was "Execution!" While there are many books that discuss the importance of creating and implementing a strategic plan in order to be successful, there are few out there that truly nail it on the head on how to execute it.

-Article by Karl Moore

Read full article: Forbes, May 31, 2012