Sobeys drives sales with fuel discounts

Like ice cream and baseball, grocery store fuel discounts are fast becoming part of Canada’s summer landscape.

... “Consumers are very aware of the high price of gas and they are eager to capitalize on their savings by combining trips to the grocery store and the gas station,” said Martin Qiu, an assistant professor of marketing with the Desautels Faculty of Management at McGill University.

Read full article: Canadian Grocer