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Quebec’s hottest new microbrewery works local angle

Published: 19 April 2017

New Deal Brewing Co. co-owner Daleyne Guay (EMBA’2016) says that, over the past five years, microbews have risen to 8.9% of the Quebec market, while the majors have lost 1% per year and imports have taken up the space in-between. Within this context, Mr. Guay is on a mission to make you to reach for one of his Boldwin beers before you grab that next Stella Artois. New Deal has positioned itself as the province’s only 100% organic brewery, which also maximises sustainability throughout its production process. An ultra-modern can designed by Sid Lee helps the brand to stand out, as does the company’s practise of letting customers walk into the factory to buy beer in growlers.

Read full article: La Presse

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