Imran Amed: minding the business of fashion


In early 2007, Imran Amed (BCom'96) had only recently launched his fashion consultancy, London-based Imran & Co., when he began a series of online musings about clothes and the business of selling them.

... Indeed, a hallmark of The Business of Fashion is its credibility, unusual among fashion blogs and evident in such evenhanded posts as its May 7 look at the comparative advantages to the fashion industry of Facebook and Pinterest, which it based on exclusive data. As a relative fashion-world outsider - Amed attended McGill University and Harvard Business School after leaving Calgary and worked for McKinsey & Company, the global management-consulting firm - he is perceived as having no axe to grind and no agenda to push. For his part, Amed seems sincerely chuffed by the warm embrace he has received from a notoriously icy business.

Read full article: The Globe and Mail, May 19, 2012