Globe and Mail - Goodbye sales funnel, hello social media

Karl Moore of the Desautels Faculty of Management at McGill, Talking Management for The Globe and Mail speaks with Brian Fetherstonhaugh, chairman CEO of OgilvyOne Worldwide which is the online medium, new media part, of Ogilvy & Mathers…

"The social media impact on purchasing is really on the ascendency. When you look at Facebook, Twitter, YouTube, LinkedIn to some extent in the business-to-business field, they are having powerful, powerful, influences on who gets on the buying menus and what, ultimately, purchases are made…"