Announcing the winner of the McGill - Freie Universität Berlin Funding Program for Joint Research Workshop

News

Published: 21Apr2017

Saurabh Mishra, Associate Professor of Marketing at McGill University and Sascha Raithel, Professor of Marketing at Freie Universität Berlin are the first recipients of the McGill - Freie Universität Berlin Funding Program for Joint Research Workshops for their workshop “Brand Failure, Perceived Threat, & Brand Performance”. The next call for joint workshops under this program will be in September.

 

Contact Information

Contact: 
Chelsea Cavanagh, PhD, Strategic Initiatives Advisor
Organization: 
Research and Innovation
Email: 
chelsea.cavanagh [at] mcgill.ca
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