When the book Blue Ocean Strategy was published, leaders in organizations across industries realized that the key to thriving in an increasingly complex, competitive, and uncertain business world was to create a blue ocean – a new marketplace where there was no competition. But although this was the aim, how to do it successfully remains elusive for most organizations. This challenge is even more acute in the wake of COVID, when nearly all organizations need to re-imagine how they do business.
In this free interactive webinar, top Blue Ocean Strategy expert, global authority on creative business transformation, and originator of The Slingshot Framework (which is the practical guide to creating blue oceans), Gabor George Burt, will provide a practical introduction to “creating blue oceans”, giving participants a glimpse into how to sidestep competition and achieve new levels of growth, relevance, and strong customer attachment.
During this interactive talk, you will:
- Have the opportunity to learn from and interact directly with the global authority on creative business transformation
- Learn the key principles of the Slingshot Framework for re-imagining boundaries and creating blue waters
- Test your own aptitude for re-imagining boundaries via an interactive scenario
Gabor George Burt is the originator of the Slingshot Framework, top Blue Ocean Strategy expert, global authority on creative business transformation and re-imagining market boundaries. Blue Ocean Strategy is considered the most influential business leadership concept of the new millennium, inspiring companies to break away from competition.
Gabor’s Slingshot Framework is the practical guide to creating Blue Oceans and re-imagining market boundaries – both of which are critical knowhow for turning the current crisis into opportunity.
On average, companies applying the Slingshot Framework increase their growth rate by 300%.