Professors Etzion, Animesh and Luederitz awarded SSHRC Partnership Development Grant

Published: 22 July 2021

Dror Etzion, Animesh Animesh and Christopher Luederitz awarded SSHRC Partnership Development Grant

“PIVOT: Mobilizing online platforms to promote climate action in Canadian Small- and Medium-Size Enterprises (SMEs)”

In Canada, the dire impacts of climate change, such as forest fires, seasonal shifts, and flooding, are increasingly apparent. To safeguard our future, we must empower social actors to participate in decarbonizing Canada’s economy. One key sector is Small and Medium Enterprises (SMEs). Canada’s 1.2 million SMEs employ about 90% of Canada’s private sector workforce while emitting 200 million tons of carbon annually. Researchers at McGill University have established PIVOT, a partnership with media organizations and business networks, to motivate and inspire SMEs to act on climate change. As an action research project, PIVOT’s goal is to use social networks and peer support to accelerate the large-scale adoption of sustainable business practices throughout the country. The core of PIVOT is an online platform ( that enables business owners to share their stories about climate actions, and discuss challenges and successes. PIVOT serves as a space for SMEs to inspire each other, connect, and build partnerships across Canada.

Prof. Etzion, Associate Professor of Strategy and Organization, is principal investigator on this grant with Prof. Animesh, Associate Professor of Information Systems, and Dr. Luederitz, Postdoctoral Research Fellow, as co-investigators from the Desautels Faculty of Management. Other McGill co-investigators are Prof. Andrew Piper from the Department of Languages, Literatures, and Cultures, Prof. Catherine Potvin from the Dept. of Biology, and Prof. Jerome Waldispuhl from the School of Computer Science, along with co-investigators Prof. Cécile Bulle from Université du Québec à Montréal and Louis-Richard Tremblay from the National Film Board of Canada.

Supported in part by funding from the Social Sciences and Humanities Research Council.

En partie financé par le Conseil de recherches en sciences humaines.

Social Sciences and Humanities Research Council (SSHRC) / Conseil de recherches en sciences humaines du Canada (CRSH)


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