THE GLOBE AND MAIL | Retail’s success hinges on improving the shopping experience

The world of retail is changing at a dizzying pace, and the transformation extends far beyond online shopping. A report issued by the World Economic Forum in 2017 on the future of consumption noted that retail is becoming more “inspirational, exciting, simple and convenient” in order to meet the needs of the empowered consumer. McGill University is embracing this change, having recently launched the new Bensadoun School of Retail Management to lead research and prepare the next of leaders to navigate today’s new retail landscape. As co-chair of the World Economic Forum’s Global Future Council on Consumption, I was in Davos in January to meet with global leaders and explore how game-changing technologies can enhance retail models.

Op-ed by Isabelle Bajeux-Besnainou, Dean of McGill University’s Desautels Faculty of Management

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