Discovering a new normal in retail

As national borders and business doors open once again, retail experts are taking a careful look at how this newfound freedom and mobility impacts consumer behaviour. According to Anwar White, Program Director of the Master of Management in Retailing, many retailers are concerned about how to bring customers back in-store in a time when online shopping is becoming an increasingly convenient and reliable option. On the other hand, he says, some shoppers miss the old days just enough to set foot in-store for a more traditional shopping experience.