Delve podcast: How Information Technology Can Drive Efficiency and Spark Creativity, with Alain Pinsonneault

What do Cirque du Soleil, American Airlines, and Canadian Tire have in common? They’ve all shifted their perspective on the value of Information Technology. On the Delve podcast, Desautels Faculty of Management Professor Alain Pinsonneault discusses how the overall mindset towards Information Technology’s value is changing, especially in times of broader turbulence like the COVID pandemic. His research shows that IT now affects all aspects of organizations and all types of organizations, including the most human-centred and creativity-minded ones. Used strategically, IT increases efficiency and creates slack resources that can be allocated for creativity and innovation.

“Information Technology, in my mind, is the single most important factor affecting the ecosystem of contemporary organizations,” says Pinsonneault. “Managers need to realize that IT is a tool—and the solution comes from the manager. The innovation comes from management thinking about a strategy to remain in business, saying we're going to innovate, and then using the technology to support that.”

For more insights, listen to the full interview with Professor Pinsonneault on the Delve podcast.

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Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of McGill University’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.