Cutting back on service can damage an airline’s reputation

As Pakistan International Airlines grapples with financial challenges, the carrier has made service cutbacks, reducing the number of domestic flights it operates, and unilaterally rebooking some passengers. “It's not easy for any airline to decide to cut back services,” says Associate Professor Karl Moore, as it can result in long-term damage to an airline’s reputation. "Within Pakistan, they are the dominant player. So, everyone in the country is aware of what's going on with them. It’s not a decision that you take lightly."