Change is in the air for European EMBAs


Published: 2Aug2017

A recent piece in Poets & Quants for Execs looks at how EMBAs are at a crossroads: As companies are less willing to invest in an EMBA for an employee’s advancement, those execs are looking more and more towards entrepreneurship, which was once the wheelhouse of the MBA set; and B schools are, in turn, facing disruption from microlearning tech startups.

To take these challenges on, European schools are adopting the innovate-or-die credo and moving to keep ahead of the curve. Ron Duerksen (MBA'01) says that the key just might be increased personalization.

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