BRP largely immune to malaise afflicting Bombardier


Since being sold off by Bombardier in 2003, BRP has enjoyed a string of successes while its parent has staggered under the weight of economic, management and public relations woes. And though the worst might be behind Bombardier, its stock price has dropped by almost 50 per cent while BRP’s has climbed by 80 per cent.

The two companies are in different markets, but differences in management styles can’t be overlooked: At BRP, the Bombardier-Beaudoin family takes a more hands-off approach.

Desautels Professor Karl Moore says that even the selloff itself was a factor in BRP’s success, since the C Series would probably have sapped resources that BRP needed.

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