Find out how to write better text based on lessons learned from market research. We'll also look at techniques for optimizing content for the web.
This course covers:
- Constructing a clear portrait of your users
- Structuring your text for the web
- Optimizing of your content for search engines
- Separating meaning and presentation
- Writing URLs and other HTML tags
To register for this course, please visit the Training Request Form on Minerva (McGill username and password required).