Workshop #3 - Market Research and Analysis of Competition
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a new market research canvas tool.
RSVP Here! Once you register a zoom link will be emailed to you.
Engine's Learn @ Lunch workshop series on pre-startup skills provides a crash course in technological entrepreneurship & innovation. You will learn how to select and use the design thinking and lean startup methodologies for enhancing innovation and discovering your customers. You will also learn about intellectual property, how to analyze competition, and the resources and tools available to you through the McGill libraries for patent searching and market research. Select one workshop or all, you decide which topic or topics are of interest! See the complete Fall 2020 schedule here!