Event
Market Research and Analysis of Competition
Tuesday, November 21, 2023 13:00to14:00
3450 Rue University, Frank Dawson Adams building room 3, CA
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Dawn McKinnon will walk us through some of those resources using a new market research canvas tool.