MAA UAE- Digital Platforms: what they are and how they are changing organizations A discussion with Dr. Alain Pinsonneault

Wednesday, June 7, 2023
ICD Brookfield Place - Al Mustaqbal St. DIFC Dubai, UNITED ARAB EMIRATES

Wednesday, June 7, 2023

ICD Brookfield Place -
Al Mustaqbal St.

The McGill Alumni Association of the UAE kindly welcomes Dr. Alain Pinsonneault, McGill University Desautels Faculty of Management Professor of Information Systems, and Academic Director for the EMBA, to Dubai for an evening of conversation and networking.

You are kindly invited to join us on Wednesday, June 7 (7 PM GST)  at the ICD Brookfield Place at DIFC for a discussion on digital platforms: what they are and how they are changing organizations.

To be ready to face the disruption brought about by the digital economy requires two fundamental elements that will be covered during this talk. First, a good understanding of how the digital economy works, including the key concepts of the digital economy such as platforms, two-sided network effects, curation, and monetization strategies. And secondly, a deeper understanding of what it means to manage in a platform environment.

The talk will be followed by networking. Light refreshments will be served thanks to our sponsor CLD MENA.

We hope to see you for this riveting talk!


Dr. Pinsonneault, a Fellow of the Royal Society of Canada and a Fellow of the AIS, is the Imasco Chair of Information Systems and Distinguished James McGill Professor in the Desautels Faculty of Management at McGill University. In 2016, he was inducted in 'Ordre National du Québec' in recognition for his international contributions to research on information technology and digital economy. He is also the co-founder and co-director of the McGill HEC EMBA since 2005.

The research of Dr. Pinsonneault focuses on the management of information technologies and their impacts on the performance of organizations, groups, and individuals in different sectors including banking, manufacturing, and health. His current work focuses on ERP implementation, user reactions to new information technologies, social networks, and e-health.

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