Event

Introduction to Industry Analysis

Thursday, March 20, 2025 16:00to17:00
McGill Engine Seminar (FDA 3), 3450 rue University, Montreal, H3A 0E8, CA

This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied during an exercise.

Learning outcomes:

  • Explain the impact of an industry from a startup’s perspective.
  • Apply the Five Forces Model.
  • Develop strategies to perform your industry analysis.


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