Finding Market Research


McLennan Library Building 3459 rue McTavish, Montreal, QC, H3A 0C9, CA

Are you thinking about starting your own business? Do you just want to learn more marketable skills? 

If the answer is yes, then sign up for this introductory workshop where you will learn how to discover and identify market research. Through a series of active learning exercises, you will learn how to find research on the four core market topics, including: identifying market trends and industry types, evaluating consumer characteristics and demographics, uncovering leading competitors in an industry, and locating financial and operating conditions for various markets.

At the end of this session you will be able to: 

  • Formulate strategies for collecting and analyzing market research 
  • Identify trusted sources of market research
  • Describe the difference between the various market research topics


Register for workshop here.

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