CI Food Webinar Series: Manoj Kulkarni, Executive Director at Nielsen

Wealth in Health

Manoj Kulkarni, Executive Director at Nielsen

About the speaker

Manoj has 20+ years in Market Research and is an Executive Director at Nielsen. At Nielsen, he played many roles ranging from generalists to specialist and now helping large clients to spot profitable growth opportunities. Manoj is passionate about the latest techniques and technology!

Abstract

Health is a sizable, growing and profitable consumer trend that manufacturers and service providers could leverage to grow optimally and contribute to the well being of the society. Webinar would cover key health and wellness drivers and then success mantras for coming out with successful food innovations. Drivers of H&W covers technology, political thinking, health infrastructure and evolving consumer's expectations. Information across Nielsen and external sources is looked at to provide a holistic perspective on this important topic. Success mantras are based on analysing hard facts about thousands of innovations launched in the last 3 -4 years. This deck is not related to any particular brand or category and hence not prescriptive. However, its an attempt to provide a worthy stimulus material that could help sharpen your GTM strategies.