Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...

Measuring the Efficiency of Category-Level Sales Response to Promotions

Published: 6 October 2016

Authors: Trivedi, M., Gauri, D.K., Yu, M.  Publication: Management Science, Vol. 63, No. 10, October 2017   Abstract: 

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