Congratulations to Faculty Award recipients

Published: 10 November 2017

The Desautels Faculty of Management congratulates the following individuals who are the latest to be granted a Faculty Award for the period of September 1, 2017-August 31, 2020. The Faculty Awards...

Saurabh Mishra appointed to Editorial Review Board of JAMS

Published: 17 August 2017

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS)....

Marketing Corporate Social Responsibility: Tips for B2B enterprises

Published: 11 March 2016

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University,...

How good marketing can make social responsibility profitable

Published: 9 February 2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...

Socially responsible behavior boosts profit - if marketing is strong

Published: 3 March 2016

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of...

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