As the world rallies to contain the spread of COVID-19, consumers continue to adapt to the new normal, characterized by stringent physical distancing and self-quarantining measures. In such a...
COVID-19 has resulted in significant disruptions to the supply chain, particularly for necessities such as medical devices and personal protective equipment (PPE). Such large-scale disruptions have...
In his new book Channel Strategies and Marketing Mix in a Connected World, Professor Saibal Ray puts the spotlight on how the digitalization of the retail channel affects consumers, products, and...
As we see a growing interest in retail events, retailers are tasked with the challenge of finding new and exciting ways to draw in customers. The expansion of Black Friday and Cyber Monday sales...
For many stores, Black Friday is now a week-long sale catering to the needs of both online and in-store shoppers. Professor Saibal Ray talks to Global News about the rising popularity of Black...
On one of the biggest shopping days of the year, Professor Saibal Ray, Academic Director of the Bensadoun School of Retail Management joins Global News Morning to explore the unique opportunities...
RSS