Robert Mackalski

Tim Horton’s Struggles to Capture U.S. Market

Published: 28Aug2019

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S. Learn more

Can Tim Hortons recapture the magic?

Published: 6Feb2019

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. ...

McGill University’s Dobson Cup receives $4-million contribution from National Bank

Published: 19Nov2018

The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs...

McGill University’s Dobson Cup receives $4-million contribution from National Bank

Published: 19Nov2018

The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs...

A piece of Canada in a coffee cup?

Published: 10Jul2018

Tim Hortons is not just a corporation, it’s a Canadian cultural icon....

Clothing retailer Simons to open new stores in Mississauga, B.C., Alberta

Published: 27Nov2014

Mississauga will soon be home to the largest of five new Simons stores scheduled to open across Canada, marking only the second time the company has set up shop outside Quebec....

Measuring the short-term spillover impact of a product recall on a brand ecosystem

Published: 22Jul2015

Authors: Mackalski, Robert and Belisle, Jean-Francois Publications: Journal of Brand Management