Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers...
Authors: Chenxuan Hou and Emine Sarigöllü
Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894
Authors: Filippo Dall'Olio and Demetrios Vakratsas
Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...