Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers...
Authors: Filippo Dall'Olio and Demetrios Vakratsas
Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022
Abstract:
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...
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