Marketing (T)

Is bigger better? How the scale effect influences green purchase intention: The case of washing machine

Published: 16 March 2022

Authors: Chenxuan Hou and Emine Sarigöllü Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894 Abstract:

The Impact of Advertising Creative Strategy on Advertising Elasticity

Published: 16 March 2022

Authors: Filippo Dall'Olio and Demetrios Vakratsas Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022 Abstract:

Retailers can ease customer anxiety after the pandemic changed grocery shopping

Published: 2 November 2021

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...

Back to top