A swap of several gas station and corner store locations between Sobeys Quebec and CST Brands will help both companies grow their respective brands in la belle province, the dealmakers said.
... For Martin Qiu, an assistant professor of marketing with the Desautels Faculty of Management at McGill University, the CST-Sobeys swap is a reflection of a growing gas-groceries-convenience trend that is already well underway south of the border.
Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike
Publication: Journal of Economic Psychology, December 2013
Marketers spend plenty of time defending their brands against copycats, but it is not often that a product copycats itself. … Creating confusion with a more well-known product can be highly valuable for a competitor, said Chun Qiu, a marketing professor at McGill University, who focuses on the subject.
This article studies the effects of product class and seller reputation on price-setting in online auctions. Sellers may offer price information to potential bidders through buy-now prices (BNPs) and starting prices (SPs). In two experiments, the authors show that for products with values that are difficult to assess, such price information affects bidders perception and willingness to pay.
Corporate Social Responsibility, Investor Behaviors, and Stock Market Returns: Evidence from a Natural Experiment in China
This article studies how financial investors respond to firms' corporate social responsibility (CSR) performance in terms of their investing behaviors, and how such behaviors change contingent on an event that provokes their attention and concerns to CSR.