“You have to learn to tell the story about what it is, and why it works. At some point, you’re going to have to explain this to investors, and if you come in with dry, technical stuff, you run a...
What is Desired in the Desirability Bias?
Jay Russo
Cornell University1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/desautelsCategory: Desautels Faculty of Management