The Associate Director, Communications is a strategic communications position reporting to the Deputy Provost, Student Life and Learning. In this role, the incumbent analyzes, develops and implements a global marketing/communications plan for Student Life and Learning that will be in line with the University Mission. The position will also support SLL sub-units (Teaching and Learning Services, Student Housing and Hospitality Services, Athletics and Recreation, Enrolment Services, Services for Students, the Office of the Dean of Students) on individual marketing/communications efforts. Identifies marketing/communication needs, determines tactics, develops materials and assesses the effectiveness of marketing/communications efforts. Develops and manages the Student Life and Learning brand. Oversees and monitors social media activities in Student Life and Learning. Articulates programs and services delivered by Student Life and Learning to students, and internal and external clients. Develops and manages communications with a focus on the dissemination of information, news and accomplishments to better tell the story of students, the role of SLL in supporting students and the impact of SLL on student success, retention and development.
Duties and Responsabilities:
- Provide strategic communications advice which supports Student Life and Learning to promote their activities to students, staff, faculty, parents and other constituent groups.
- Develop and implement communication plans, strategies and systems to ensure that information, news, activities, and projects are communicated clearly, accurately and effectively to internal and external stakeholders.
- Oversee the social media portfolio for Student Life and Learning and provide strategic communications advice on effective development and use of social media to subunits within SLL. (content monitoring and implementation of social media/metrics and analytics)
- Develop marketing materials (print and online) for SLL.
- Work with the SLL Executive team to regularly assess the content of Student Life and Learning unit websites/webpages and plan and implement re-design, re-organization and creation of content.
- Project management lead for Student Life and Learning website restructuring including advising on and creating organizational structure of content, writing, editing content, creating web graphics and advising on incorporating new technologies.
- Collaborate with internal and external clients to ensure the effective communication of Student Life and Learning activities.
- Provide expertise in communications/marketing and support to Student Life and Learning sub-units and communications staff.
- Prepare messaging for the Deputy Provost, Student Life and Learning and other members of the SLL executive team.
- Collaborate and coordinate with VP Communication Office to ensure Student Life and Learning objectives, strategies, and campaigns are aligned with those of McGill University.
- Establish and oversee implementation of graphic and writing style standards to be followed for all material published by the unit and subunits.
Education and Experience:
Five (5) years' related experience
Other Qualifying Skills and Abilities:
Excellent writing, editing and oral communication skills. Understanding of the University organizational structure and governance. Experience in developing and implementing strategic communication plans, including change management communications. Experience in managing communications priorities in a complex organizational structure, negotiating content to accommodate differing internal priorities. Demonstrated expertize in graphic designed. Proven experience developing and using social media and technology to improve communication with targeted audience. Ability to function under pressure and manage tight deadlines. Excellent interpersonal skills and demonstrated ability to build constructive and effective relationships. Discretion, integrity and tact. Superior capacity to communicate in English and French both in writing and orally.
How to Apply:
Please submit your cover letter and curriculum vitae, clearly indicating the reference number, to Student Life and Learning at hr.dpsll [at] mcgill.ca.
The deadline to apply for this position is October 25, 2019 at 5:00 PM.
*Current employees: please indicate your McGill ID number in your application.*
We thank all applicants for their interest in McGill University. However, Student Life and Learning will only contact applicants selected for an interview.
McGill applicants, covered by the McGill Non-Unionized, Non-Academic Personnel Policies and Procedures, must apply to a regular M and Excluded position within ten (10) working days of the date of publication to maintain internal priority. (M & Excluded)
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, accessibilityrequest.hr [at] mcgill.ca or 514-398-3711.