The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (3rd ed.)
Code: 4.23
Auteur: Ulin, Jeffrey C.
ISBN: 978-0815353355
Année: 2019
Description: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.
Reserved: No
Emplacement: Brown Building
Langue: English